About Roger Wittenberg


Incline Creek Estates Investor is Recycling Entrepreneur Extraordinaire

Incline Village, Nev. - Roger Wittenberg, the majority investor in Incline Creek Estates, was the inventor of the process and co-founder of a company that many of us have heard about: Trex™ Company, NYSE (TWP), manufacturer of alternative decking material. Trex™ is the largest brand in alternative decking and is available throughout the United States.

No matter what business Wittenberg has developed, his focus has been on recycling. His first company converted scrap metal into knitting machinery parts. In his next venture, Wittenberg took bakery leftovers and made them into high energy poultry supplements which he sold to companies such as Perdue and Holly Farms. From there, he got into the breadcrumb business. In this business truck loads of unsold bread loaves were toasted into bread crumbs which he then marketed to big brand name companies, including Progresso. Composite lumber was created from a problem that emerged from this business - how to dispose of the many tons of plastic bread bags which were accumulating every day.

Trained as an organic chemist, Wittenberg used his ingenuity (in the late 1980s) to develop the Trex™ product by devising a process to mix shredded plastic bags with sawdust to produce a durable wood-like product. Wittenberg named this incredible invention Rivenite.

In 1992, Mobil Oil purchased the assets, including the technology of the Rivenite Company, and Wittenberg agreed to come on board to help grow the business. This new division of Mobil Oil was renamed Trex™.

Just prior to the Exxon- Mobil merger in 1996, Wittenberg, along with three other Mobil executives, bought the Trex™ division from Mobil Oil. In 1999, the Trex™ Company successfully completed an IPO on the New York Stock Exchange (TWP). Trex™ was the largest manufacturer in the $2 billion market for outdoor decking and related products, and continues to be today. In 2004 Wittenberg retired from the Trex™ Company.

Soon after retiring from Trex™, Wittenberg started International Supply Consortium LLC, a holding company which invests in innovative building technologies and real estate development projects which may employ such innovations. Incline Creek Estates is one of those projects using energy efficient green technologies. As an example, the free standing homes of Incline Creek Estates, which are nearly 3,000 sq ft large, enjoy an average gas bill for heat and hot water of less than $90 per month. "We're just getting started" says Wittenberg. "The shift in energy cost and the need to reduce the burning of fossil fuel is real, and we intend to build projects that are energy efficient and at the same time do not interfere with a normal life style".